At Christine Electra & Company, we prepare pageant contestants to compete with clarity, confidence, and command. Our coaching is designed for high-performing competitors who want a strategic, full-scope approach to prepare in every aspect for their next competition.

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Founded by former Miss Tennessee, the first Miss Tennessee Volunteer, and the first America’s Ideal Miss, Christine Electra brings firsthand experience from the highest levels of pageantry, paired with a background in corporate strategy, media, and executive leadership. This combination provides a rare perspective on how titles are won, how credibility is built, and what judges evaluate when it matters most.

From interview preparation and personal branding to presence, messaging, and competition execution, we deliver comprehensive, end-to-end coaching and curate trusted resources so every client enters competition fully prepared, strategically positioned, and ready to win.